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Fashion Fusion: Tirza Baby Collections Blend Classic and Modern Design

MINNEAPOLIS, MN (February 8, 2007) -- From Hollywood to the Hamptons, the buzz about children’s clothing designer and manufacturer Tirza Baby is growing by leaps and bounds. After just over one year on the scene, Tirza is receiving rave reviews from delighted parents, high-profile celebrity moms and boutique owners, and the early enthusiasm is helping to shine a spotlight on the growing Minneapolis-based company.

“The Tirza brand is fast becoming known for its trademark classic, elegant children’s clothing with a fresh, modern twist, using beautiful fabrics that are tailored for children and their active lives,” says principal M’Lynn Hoefer, who, with co-owner Gayle Holmes, launched the company in late 2005. In addition to a growing number of boutiques carrying the line, celebrity moms like Mariska Hargitay and Angela Bassett are fans of Tirza, dressing their children in the company’s designs. (Bassett’s daughter, Bronwyn Golden, even donned a

Tirza knit dress and matching sweater in a photo that ran in People magazine’s “Best of 2006” issue.)

Tirza’s collections feature a fusion of vintage, sophisticated design and fresh, unexpected flair perfect for today’s style-conscious, active children. The Tirza Signature® Fall 2007 collection, for newborn through size 10, includes classic elements such as plaid dresses, buttery soft knits and tweed separates, updated with a modern twist. Its Tirza Baby Layette collection, including rompers, sets and blankets, features uniquely beautiful Brazilian cotton-acrylic blends adorned with hand-embroidered detail. The name Tirza means “beautiful” in Hebrew, reflecting the company’s belief that clothing should enhance a child’s natural beauty.

“We don’t focus on fashion fads,” says co-owner Gayle Holmes. “The litmus test for each new piece is to ask whether it fits comfortably within our design philosophy, which is inspired by a subtler, simpler time, when people ‘went to the shore,’ or strolled with their babies in beautifully appointed carriages down Park Avenue.”

“I think Tirza occupies a distinct space in the children’s apparel industry,” agrees Tirza designer Kristen Karpinsky. “The designs are inspired by classic fashion elements from the past, but updated with distinctly 21st-Century touches such as a fluttery collar or sprinkling of sequins. Each piece in the Tirza collection works as a part of a distinctive, coordinated outfit, or can be nicely paired with something more casual, like a pair of jeans or leggings, for more everyday wear.”

The collections are designed to appeal to both parents and children. “Parents are responding to Tirza because of its elegance and versatility,” says Kendra Lewis, owner of Bébé Babble, a children’s lifestyle boutique in Edina, Minnesota. “And children are excited about Tirza designs because they are so comfortable and allow them to move around freely and play.”

The faces behind the fabric Tirza Baby’s intelligent, sophisticated style and attention to detail can be directly attributed to its trio of executives, all of whom come from successful business backgrounds and share a passion for children’s clothing. “Tirza Baby was founded on the overriding idea of blending creative design and sophisticated style with savvy business practices,” says M’Lynn Hoefer. “The designs are what drive people’s initial interest in the clothing, but it’s the focus behind the fashion that’s cementing their relationship with the brand.” Central to that focus is Tirza’s unwavering devotion to designing elegant apparel that appeals to both children and their parents -- while delivering exceptional customer service to both retailers and consumers.

About Tirza Baby

Tirza Baby is a children’s clothing company that brings a fresh interpretation to classic, sophisticated style. The company’s collections are intelligently inspired by a unique blend of vintage and modern influences. Tirza (which means “beautiful” and “beloved” in Hebrew)

believes that clothing should enhance -- never distract from -- a child's natural beauty. The oneyear-old Minnesota-based label’s lines are designed for children’s bodies, active lifestyles and the way they “live in clothing,” regardless of where they are or how they are dressed. The Tirza Baby line is available at a growing number of children’s boutiques and via the company’s Web site, www.tirzababy.com. For more information, visit the site or call 1-877-814-1112.

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